Fluid Fragrances is a passion project of Lynette Reed and Phil Clark.  With a long history in the world of fragrance, Lynette is the founder of Illume Candles and Izzy Sayan Perfume, and has also created fragrance collections for many well-known brands and retailers. Lynette’s conviction that people should all be free to be who they are, has been fueled by the love for her son, Harris Reed, a young London fashion designer and the inspiration for fluid fragrances. Phil’s love of fragrance, combined with a career in the international beauty industry, and an extensive past in the music industry, bring that bit of edge and vision to fluid.  Together, they have collaborated to bring to life Fluid Fragrances, a collection of gender fluid perfume with a message:



Fluid Fragrances are made in a base of 100% organic Argan Oil sourced from a cooperative of Berber women in Morocco. The co-operative was set up in 2007 by women who met at a literacy class they were taking to try to lift themselves out of poverty. Today, the 60 members produce argan oil using traditional skills. The co-operative has made a huge difference to the women’s lives, giving them an income where there was none before, and improving family life and literacy.


The Nose has no gender!

It is the mission of fluid fragrances to bring awareness and acceptance of gender fluid individuals and other’s living outside the societal norms. However you identify, gender-fluid, gender-specific, male, female, gay, straight or any other number of gender or sexual identifications in between, inside or outside the box, you are all beautiful and accepted.

Fluid fragrances are fluid, a flowing combination of notes in multiple layers and dimensions, for everyone.

We are strong in our belief, that we are all

free to be


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