Please select a collection in Theme Setting to display the products (Sidebar -> Featured Products Sidebar)
Custom CMS Block
Custom CMS block displayed at the left sidebar on the Catalog Page. Put your own content here: text, html, images, media... whatever you like.
There are many similar sample content placeholders across the store. All editable from admin panel.
Note: the black image is of a glazed pot but we offer only the MATTE version. Thank you!